SCC Webinar

Creating a Curriculum for Mission-Driven Business Education

Monday, March 5 at 2PM Eastern/11AM Pacific

Eban Goodstein
Director, Bard MBA in Sustainability

As corporate leadership has moved beyond single-bottom line management — at least in its thinking — how has graduate business education evolved? Or put differently, how should we be training managers to help run for profit or non-profit purpose-driven firms? In response to rising student demand and employer interest, many business schools have added a course or two in sustainability strategy or Corporate Social Responsibility. Some now offer three or four-course sustainability concentrations; others provide joint degree options with schools of the environment; still others have moved to include at least one social or environmental case in all courses across the curriculum. Finally, a small group of graduate business schools — including the MBA in Sustainability program at Bard College — have fully integrated sustainability into a core curriculum. Sustainability in Bard’s program is “baked in” rather than “bolted on.”

What skills and competencies are required to manage in this new environment, where the focus is on an integrated bottom line? For the last five years, Bard MBA faculty have been working on this question. This webinar will discuss the construction of the Bard MBA in Sustainability’s curriculum and then present The Bard MBA Toolkit, a set of concepts that students are expected to master during their course of study. The Bard MBA curriculum is benchmarked against criteria suggested by the International Society for Sustainability Professionals, on the one hand, and the Harvard Business Publishing series of core business curricular topics, on the other. The Bard curriculum is a work in progress, and the intent is to promote discussion and debate about the direction of graduate business education when firms are managed for social and environmental mission.

Eban Goodstein is Director of the Center for Environmental Policy and the MBA in Sustainability at Bard. In recent years, Goodstein has coordinated a series of national educational initiatives on climate change involving over 2500 colleges, universities, high schools and community organizations. He is the author of a college textbook, Economics and the Environment, (John Wiley and Sons: 2017) now in its eighth edition; Fighting for Love in the Century of Extinction: How Passion and Politics Can Stop Global Warming (University Press of New England: 2007); and The Trade-off Myth: Fact and Fiction about Jobs and the Environment. (Island Press: 1999). Articles by Goodstein have appeared in among other outlets, The Journal of Environmental Economics and Management, Land Economics, Ecological Economics, and Environmental Management. His research has been featured in The New York Times, Scientific American, Time, Chemical and Engineering News, The Economist, USA Today, and The Chronicle of Higher Education. He serves on the editorial board of Sustainability: The Journal of Record, and is also a member of the Board of Directors of the Follett Corporation.
Recording available here: https://youtu.be/As48ocsO0Ck

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